Here's A Summary Of The Most Important Digital Media Findings For 2020

The coronavirus crisis has substantially increased the amount of news consumed by mainstream media across all the countries where we conducted surveys prior to and after the virus began to take effects. News on television and online sources have also seen significant rises. People now consider television their main source and this is a temporary an exception to the pattern of decreasing news consumption. The decline in printed newspapers is almost certain to accelerate the shift to all-digital media. While the number of users who use social media and other online platforms has significantly increased across the globe, lockdowns have impacted the use of these platforms. WhatsApp was the most popular in the last ten years, with an increase of 10 percent in certain countries. In addition, more than 50% of those polled (51%) were part of an closed and open online group for sharing information, connecting with others, and participating in local support groups.

In all countries, trust in the media's coverage of COVID-19 was generally high at the time of April 2020. This is similar to the levels of national governments however, it is significantly more than individual politicians. The level of trust in media coverage of COVID-19 was doubled for messaging services, social networks and video platforms. The concerns of the world about false information are high, according to our bigger January data. Our global sample already expressed concerns about false or accurate information available online. It was prior to the coronavirus outbreak. Although domestic politicians are the primary source of misinformation most often however, in certain nations (including the United States), people who identify themselves as right-wing tend to blame media outlets more. Facebook is the main channel for spreading false info all over the world. But, WhatsApp is seen as being more responsible in areas of the Global South like Brazil as well as Malaysia.

Our poll in January that covered all nations found that less than 4 of 10 (38%) thought that the majority of news sources were reliable. This is a decrease by four percentage points from the previous year. The news they use is not trusted by more than half of those surveyed (46%) Particularly, broadcasters who are losing support from left and right-leaning political partisans seem to be under threat by the rising political conflict. Our study found that 60% of the population like news that doesn't have a particular view, and only 28% of people prefer news sharing or enhancing their opinions. The United States has seen a slight rise in the number of partisans in the last year. However it is still the case that the majority of people appear to favor news that at least attempts to be objective.

A majority (52 percent) prefer media to expose false claims made by politicians (29 29.9%) in order to adapt to changing communication styles. The public is less comfortable watching political ads via search engines and social media as they are with television ads. A majority (58%) prefer to have platforms that do not block false claims even though they are the ones who decide on the ultimate decision. We've seen significant rises in the amount of money paid for online news across a variety of countries, such as the United States 20% (+4) and Norway 42% (+8), with small increases in a number of other markets. It's important to note that the majority of users do not pay for news online across all countries although some publishers have reported an increase in their payments.

The decision to sign up for the newsletter is a sign of confidence. The most important aspect is the authenticity and quality of the content. Subscribers feel they get better information. However, a large number of people are satisfied with the news they can get for free. We see a significant proportion of non-subscribers (40% in the USA and 50% in the UK) who say that nothing could persuade them to pay. Countries with higher rates of payment (e.g. The USA and Norway have a comparable ratio of between one quarter and half of all subscriptions being given to only a few large national brands. This suggests that winner-takesall dynamics persist in these countries. However, in these two countries, a substantial majority of people now subscribe to multiple publications and typically add a specialist or local publication. For radio din judetul Alba Romanian commercial radio station. It has a format that's 60 percent news from various areas and 40% music. The current program range includes news programming from the region, specialty shows, and talk show programming. People who are over 30 are not only in news, contests, or interviews, but are attracted by cultural shows as well as entertainment, debates and even music.

Newspapers and websites are the most reliable source of information about a specific town or region in the majority of countries. They are accessed by 4 out of 10 (44%) each week. Our research has shown that Facebook, and other social media platforms, are currently used at an average of about 25% (31%) for local information and news. This puts additional pressure on companies and their business models. News is now more widespread. Nearly half (28%) of all countries prefer to read news via an app or website. People aged 18-24 (so-called Generation Z) have an even less entanglement with websites and apps and are nearly two times more likely to access news via social media. Instagram news usage has increased by more than 50 percent across all age groups and is predicted to surpass Twitter in the coming year.

Publishers have been working to establish direct connections through mobile alerts and email in order to stop the trend of moving to other platforms. The United States sees nearly one fifth of Americans checking their news emails every week (21 percent), and almost 50% of people use it as their main source of information. Northern European countries are much more slow to embrace news channels via email with just 10% using news via email in Finland. The number of people using podcasts has grown significantly in the last year, though coronavirus lockdowns could have temporarily changed this trend. Half of respondents across countries (50%) think that podcasts provide greater depth and comprehension than other forms of media. Spotify has overtaken Apple Podcasts to become the most popular podcast application in many markets.

The majority (69%) of respondents consider climate change is significant issue. But there are major divergences in opinions in Australia, Sweden, the United States, and Australia. This group is typically conservative and older. People younger than them can get many more details about climate change on social media or by following activists like Greta Thunberg. Smart speakers with voice activation such as the Amazon Echo and Google Home continue to expand rapidly. Their use for any purpose has grown by 14% to 19% (UK), 7% to 12 percent in Germany, and 9 to 13% in South Korea. Despite this, we find that news consumption remains at a low level across all markets.